In the recent literature of tourism, it is widely understood the roles and the responsibilities of managers as well as their contribution and through their understanding of the importance of travel in shaping identity. Most studies of pleasure travel have for a long time explored the attitude towards a place; the general preference developed for visiting the place frequently (Hibbert et al., 2013).
Scholars have since time immemorial identified that attitudes are the only variables used in consumer behavior and in many cases, managers use their understanding of hoe travel shapes identities to predict consumer behavior alignments and patterns (Hibbert et al., 2013). It is argued that tourists use the infused changes to shape their own identities. Understanding the influence of changes, new things and interpersonal relationship that develop between the tourists, the places and people they meet provides a blueprint in discovering the manner in which travel shapes their own identities (White & White, 2004). Therefore, recognition of the significance of travel in shaping identity by managers and markets can serve a great boost in the marketing of tourism destination as well as winning customer’s willingness to visit such places.
According to White & White (2004), travel locations that tourists prefer most are well created through awareness that managers and marketers create effectively from their understanding of travel tastes of their potential clients.
Effective and productive marketing and management in the field of tourism is perceived to be the cornerstone of the success realized in different spheres of product promotions and as well applies in the same manner in the tourism and hospitality sector. Most importantly, marketing and promotion is actually critical for managerial success in the tourism quarter although it is often overlooked (O’Reilly, 2005). As a matter of fact, conventional and effective marketing strategies in this area are driven by the managerial desire to monitor the intentions of tourists and other travelers rather than the employment of persuasion approaches (White & White, 2004). The approaches realistic in tourism marketing are not only associated with conveying the image of a place, but also linked with selling the experience of a place as well as through relating it to the identity of the destination and the lifestyles of the consumers.
The argument of the essay is “recognition of the significance of travel in shaping identity by managers and markets can serve a great boost in the marketing of tourism destination as well as winning customer’s willingness to visit such places.” In other words, managers and marketers must use data on tourist behavior and preferences to increase business. The essay is divided into several paragraphs. Each paragraph repeats the idea managers must understand the correlation between travel and changing identities. The final point is marketers not only use persuasion tactics to attract tourists. They also “monitor the intentions of tourists”
The title of the essay requires the writer to explore the relationship between travel and identity. Moreover, the essay should show why these links are important to tourism managers and marketers. Areas to investigate include:
- How can the people, culture, and social norms of a travel destination affect tourists? — what can they learn, and how can their attitudes and personalities be affected by foreign cultures?
- How can managers use this knowledge to promote a destination and attract more business? What are relevant examples of how they can achieve their goals?
The first paragraph acts as the introduction and contains mostly background information on the link between travel and identity development. There is no thesis statement to indicate the points of focus.
Body paragraph 1
The first paragraph provides more background on scholars’ research into travel and identity. It ends with the statement “Therefore, recognition of the significance of travel in shaping identity by managers and markets can serve a great boost in the marketing of tourism destination as well as winning customer’s willingness to visit such places.”
Argument – The argument is marketers use an understanding of how travel affects identities to win customers. This is, in fact, an appropriate thesis statement for this essay. The paragraph should rather explore which parts of travel can affect tourist preferences. What is the impact of culture, politics, religion, and social acceptance on tourists?
Reasoning – The writer shows no solid reasoning because he or she mostly repeats the same concept multiple times.
Body paragraph 2
The short paragraph states destinations become popular because managers understand traveler tastes and use this data to create awareness of places.
Argument – This is a valid essay topic to investigate. The writer needs to give solid examples of how managers do this — how do they learn tourist preferences, and how do they incorporate this into marketing strategies?
Reasoning – Since the writer does not expand on the topic of this paragraph, and it is only one sentence, no clear reasoning is apparent.
The writer concludes by paraphrasing the key point of the essay — an important characteristic of academic essays. However, the essay lacked strong support and topic sentences, so the conclusion only restates the main idea.
The essay suffers from a lack of structure – The introduction and body paragraphs are vague, and they aren’t distinct enough. The writer must pay attention to editing academic essay format:
- Introduction with a clear thesis statement
- Body paragraphs with distinct topic sentences to support the thesis statement
- A conclusion with the main points restated
For a stronger argument, the writer must include relevant examples, details, facts, and statistics. Without this vital supporting information, the writer merely repeats the same idea throughout the essay and renders most of the content redundant.